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*On Petite Modeling:
Today’s petite modeling looks more promising than a few years ago. Many modeling agencies now aggressively represent and market petite models to various companies, prints and other media.
Taller models, however, are still dominant on the runways and TV. This is primarily because petite models look great in print and are irreplaceable as fit models, while taller ones look more elegant in real life and on the screen.
People tend to look shorter on TV and runways need tall ones to outshine the others. “Tall models look better in front of camera because TV appearance actually shortens one’s appearance,” Dr. Seitz said. “Maybe it is an optical illusion,” College President Veith added. Unforgettable Faces Only (UFO) talent and production agency in Sylvan Lake, Michigan recognizes this trend early. Most of its models are between 5’3” and 5’5”. Annalisa Koolwick, the president of UFO agency, said that they hire models who wear sizes 2, 4 and 6. She said that there are numerous talent agencies across the country that hire petite models. “Talent agencies typically have a petite division.
I am not aware of an agency that only hires petite models,” she added. UFO President Annalisa Koolwick has worked in the fashion industry all her life and produced beauty pageants for 16 years. Her last production was the 1999 Miss Michigan USA/Teen USA. She established UFO agency in 1992 due to the high demands for print models, live fashion, on camera, trade shows and other promotional endeavors. UFO Talent Agency represents many promising petite models, including models Annette Sinclair, Rebecca Williams and Tara Schaefer. Annette Sinclair was the model for Glaxo Wellcome’s Cerenex Pharmaceuticals. Rebecca Williams’ petite smiling face has appeared in national Hush Puppies, Meijer’s Baby Club maternity wear and Spanish Gerber’s Matern Aid campaigns. Blended Dannon yogurt campaign used petite hand model Tara Schaefer. Among UFO’s clients include Jacobsons, Nordstrom, Neiman Marcus, Marshall Fields and Meijers. Even though the demand for petite models is not as high as the demand for taller 5’8” models; they are most likely to succeed if they work hard to aggressively market themselves.
Thus, selecting an aggressive and reliable talent agency is of utmost importance. Developing an impressive model’s portfolio and high quality comp cards are equally important. Fashion and Art College President Virginia Veith said that she uses petites as fit models, but never in shows. However, she has better luck in hiring petite models through classified advertising. Finding an agency that knows the capability, quality and uniqueness of its talents is definitely crucial in a petite model’s career. But there might be some opportunities in classified advertising as well. Nordstrom spokesperson also confirmed that her company uses petites as fit models. “Their specific body types vary, but generally the fit models we use in this category are between 5’4” to 5’6” and around size 22W,” she said. Nordstrom uses both petite and plus size models for its catalogs and live fashion events that promote special size merchandise.
*On Future of Petites in the Industry
Don’t be surprised to find more fashion brands will be carrying more petite lines in the future. They have realized the strong potential of this niche and are working hard to earn their market share in this highly profitable proposal. Imagine this. Less material is used but a product is sold with the same price as other sizes.
According to various researches by a major research company, NPD, the petite market has a compound annual growth rate of 8.6 percent in the period from 1997 to 2000, creating an $8.3 billion market. The petite market itself is 8.9 percent of the overall $93 billion women’s apparel market. Further research by NPD revealed that many women are actually petite on the bottom or top and don’t realize this. Thus, the total sales of bottoms and tailored clothing account for a soaring 54 percent of total petite sales. This number is likely to increase when more women realize this newly found need. Proper consumer education and campaign will be able to raise awareness of this need.
After all, the fashion business is more psychological than most of us have ever thought it was. This promises even higher sales for petite sizes in the future. Petites are larger than they look, obviously. Half of U.S. total female population are petites. There are 45 millions of them and the fashion companies are not foolish to stick with their larger-than-average 5’8” market and models. They are becoming more aware of this newly found fact. The industry is busy developing new petite standard measurements, launching new petite lines and, above all, hiring more petite models than ever before. “Earlier this year, we introduced a selection of petite plus sized apparel in about 40 of our stores and have so far had extremely positive customer response,” Nordstrom spokesperson said. She believes that the future of petite fashion industry is going to be very promising. Petites are definitely much larger than they look. Petite women and models are becoming the norm of the future even though their taller counterparts will probably stay for runway and TV modeling assignments. More than ever before, petite women and models are acknowledged as trendsetters in the fashion industry. “The facts speak for themselves,” General Manager of Banana Republic Online Lesa Musatto said. Wanna bet?
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From Fashion Secret: Hey Are You Petite? The Answer Might Surprise You! When we think of petite women, most of us think short and tiny--with an emphasis on the "tiny." We generally agree that a petite woman's arms are shorter than a taller woman's. Beyond that, however, we're lost. Am I right? Let's make it simple. Whether you wear a size 2 or a size 22, if you are 5'4" or under, you are considered petite. And, you may be surprised to know that more than 50% of all women are, by this definition, petite. How is petite clothing different from regular sizes? a. Sleeves and pant legs are cut shorter by an inch or more b. Pants are shorter in the rise (the length between the waist and the crotch) c. Jackets, dresses and blouses are cut shorter from the neck to the waist d. Shoulders are generally narrower e. Armholes are higher f. Lapels are slimmer and necklines are smaller g. Even buttons and details are smaller So, is it true that if you are under 5'4", you should head directly to the petite department in a store (provided there is one, but don't get me started!)?
The answer is a resounding... maybe! Few women fit neatly into a straight size across the board, so it isn't always that simple — sorry! The key is to shop where the clothing fits you. And, the only way to determine what fits is to try lots of things on. Sorry, there's no magic bullet. Of course, if you find a designer whose fit model is obviously you're twin, then you're in luck, but few of us can count on that happening. The key to dressing well for petites is the same as for anyone else: * create good body balance, * insist on proper fit, and * bring focus to your best features. To do this, you can: 1. Dress monochromatically. When you wear one color from head to toe, it creates a long vertical, unbroken line and makes you look taller. 2. Experiment with color--solid colors in particular. Lighter and brighter colors often work well for you (although ultimately your natural coloring is critical in making this determination). Color makes you stand out rather than get lost in the shuffle of taller people. 3. Wear shorter skirts (above the knee) tend to work better than long ones. They draw the eye upward and elongate your legs. 4. Wear accessories that are proportionate to your body size and personality. Yes, personality. Big personalities come in all body sizes and this needs to be reflected in all aspects of your wardrobe. Perhaps your accessories will be shinier, have more texture or be more colorful. There are ways of expressing your personality without sacrificing balance.
What to avoid: 1. Bat-winged Sleeves — formerly known as Dolman sleeves. They visually shorten the torso. 2. An oversized handbag. Keep it in proportion to your body size. 3. Mid-calf skirts. Generally skirts look best if they are above the knee or long (ankle-length). If you are going to wear a long skirt, pair it with a shorter jacket — if your body shape allows for this — and keep it slim. A full skirt will visually widen and shorten your body. 4. Bulky fabrics. They will overwhelm you and make you appear smaller (and not in a flattering way). 5. Loud prints or too much pattern. Again, you can be easily overwhelmed. Generally, a print or pattern is best worn on top with something solid on bottom. This brings focus to your face. 6. Spike heels. You will look like you are walking on stilts. Choose a reasonable heel height (1-2") with a slimmer (not too clunky) heel. 7. Anything too frilly for business. Because you are smaller in stature (have you ever been patted on the head... arrrgh), frills and ruffles can make you look too sweet and undermine your professional credibility.
The bottom line. Keep it simple. Less is more — especially for petite women. When in doubt, stand 5-6 feet from a full-length mirror. Close your eyes for 10 seconds. When you open your eyes, notice the first accessory that catches your attention. Remove it. Above all, see your stature as an asset and treat yourself with the greatest respect. As my mom has always told me (she's just over 5'2"): "Good things come in small packages." Designers to look for: * Dana Buchman * Jones New York * Liz Claiborne * DKNY * Anne Klein II * Laundry *
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Chrissy has many useful Petite Model links on her links page for Petite models as well as Pictures. As a new Petite Model Chrissy has faced Marketing Challenges. Thankfully The Internet has Offered Petite Chrissy a Chance to get Exposure While Keeping Her Petite Down Home American Girl Appeal. Each of you help further Chrissy's Petite Modeling Career. You can see Chrissy Modeling for Advertisement at onemodelplace. as a model OMP has given Chrissy Great Exposure to the Petite Modeling world.. Muse Cube has Also been Great Exposure for Petite Models This site is full of Pictures Chrissy has many pictures available, All of her images capture her Petite Down Home American image. Find More Chrissy Pictures at Petite Model Network. Visit the Chrissy Petite Model page often for Chrissy web content updates.
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